Introduction
In today’s intensely competitive regional retail market, one company has carved out an astonishing growth trajectory: Qiahuo Store.
在區(qū)域零售競爭白熱化的今天，有一家企業(yè)走出了一條令人驚嘆的增長曲線，它就是恰貨鋪子。
From exceeding 3 billion RMB in sales in 2024 to nearly 6 billion RMB in 2025, Qiahuo Store has achieved multiple years of exponential growth. The number of its stores has rapidly surpassed one thousand, while GMV continues to climb, making it a well-known hard-discount retail brand across Guangxi, Guizhou, Hunan, and beyond.
從 2024 年銷售額突破 30 億，到 2025 年近 60 億，恰貨鋪子連續(xù)多年實現(xiàn)成倍增長，門店數(shù)量快速突破上千家，GMV 持續(xù)攀升，在廣西、貴州、湖南等地成為家喻戶曉的硬折扣零售品牌。
Many people ask: Why has Qiahuo Store been able to double its performance year after year?
很多人問：恰貨鋪子為什么能連續(xù)幾年成倍增長？
The answer lies in two things: first, a bold upgrade in business model — evolving from a traditional snack-only retailer into a more competitive wholesale supermarket; second, the deep implementation of digital intelligence, which uses extreme efficiency, smart decision-making, and platform capabilities to support high-speed business growth.
答案藏在兩件事里：一件是業(yè)務模式的勇敢升級，從傳統(tǒng)“純零食”，進化為更具競爭力的“批發(fā)超市”；另一件是數(shù)智化的深度落地，用極致效率、智慧決策、平臺能力，為業(yè)務高速增長保駕護航。
Seizing the Trend of the Times
踩對時代風口
From "Snacks Only" to "Wholesale Supermarket," Opening New Growth Space
從“純零食”到“批發(fā)超市”，打開增長新空間
Today, with over one thousand stores, Qiahuo Store started as a small shop in Changsha in 2018.
今天門店超過千家的恰貨鋪子，起步于 2018 年長沙的一家小店。
In the beginning, like many snack brands, it began with company-owned stores, accumulating experience step by step. By 2021, it had only about 20 company-owned stores before expanding aggressively into Guangxi and Guizhou, diving deep into lower-tier markets. By 2022, the number of stores exceeded 350, and its position as a regional leader began to take shape.
最開始，它和很多零食品牌一樣，從直營門店開始，一點點沉淀經(jīng)驗。2021 年，直營門店才做到 20 多家，隨即大舉進入廣西、貴州，扎進下沉市場深耕。2022 年，門店數(shù)量突破 350 家，區(qū)域龍頭的樣子漸漸顯現(xiàn)。
The real turning point came in 2023. That year, Qiahuo Store received a strategic investment from Lingshi Henmang. The two companies formed a new operating entity through a strong partnership. With capital and model support, its development entered the fast lane.
真正的轉(zhuǎn)折點發(fā)生在 2023 年。這一年，恰貨鋪子獲得零食很忙戰(zhàn)略投資，雙方強強聯(lián)合組建新的運營主體，資本與模式加持之下，發(fā)展徹底駛?cè)肟燔嚨馈?/strong>
While many in the industry were still crowding into the single snack format, Qiahuo Store was the first to break out of those boundaries, upgrading from a traditional snack store to a wholesale supermarket model. It no longer sold just snacks but brought in daily necessities such as rice, cooking oil, personal care products, household cleaning items, and beverages. It applied wholesale logic to retail, used an extreme supply chain to offer low prices, and retained customers through a rich product mix.
在行業(yè)還在扎堆做單一零食業(yè)態(tài)時，恰貨鋪子率先跳出邊界，把傳統(tǒng)量販零食升級成“批發(fā)超市”模型。不再只賣零食，而是把米面糧油、個護家清、酒水飲料等日常剛需全部拉進來，用批發(fā)的邏輯做零售，用極致的供應鏈做價格，用豐富的品類留住顧客。
This strategic move was perfectly timed.
這一步踩得相當準。
In 2024, the wholesale supermarket model took off. The number of stores nationwide surpassed 1,000, achieving full coverage in Guangxi and Guizhou, and solidifying its competitive moat.
2024 年，批發(fā)超市模式全面跑火，全國門店直接突破 1000 家，廣西、貴州兩大區(qū)域?qū)崿F(xiàn)全覆蓋，護城河徹底筑穩(wěn)。
By 2025, Qiahuo Store had visibly taken a leading position. While other brands faced growth bottlenecks due to store saturation and limited categories, Qiahuo Store opened a second growth curve with a broader SKU mix, lower prices, and stronger store viability. As store competitiveness increased and customer repurchase rates rose, expansion naturally accelerated.
到 2025 年，恰貨鋪子已經(jīng)是肉眼可見的領(lǐng)跑姿態(tài)。當其他品牌因為門店加密、品類單一陷入增長瓶頸時，恰貨鋪子靠著更全的 SKU、更低的價格、更強的門店生存能力，直接打開第二增長曲線。門店競爭力強了，消費者復購高了，拓店速度自然跟著起來。
From its early experiments with company-owned stores, to rapid coverage of Guangxi and Guizhou, to surpassing 1,500 stores and reaching nearly 6 billion RMB in GMV, seizing the wholesale supermarket trend has been the first fundamental driver of Qiahuo Store's sustained exponential growth.
從最初的直營試水，到快速覆蓋廣西、貴州，再到門店突破 1500 家、GMV 直沖 60 億，踩中批發(fā)超市這條賽道，是恰貨鋪子能持續(xù)翻倍增長的第一張底牌。
What truly allows a company to grow fast for years without falling into chaos, losing coordination, or slowing down is not just how quickly it opens new stores. It's whether the backend is strong enough to support such a massive operation.
但真正能讓一家企業(yè)連續(xù)幾年高速擴張、不混亂、不脫節(jié)、不掉速，靠的絕不只是開店速度，而是后臺能不能托得住這么大的盤子。
The Hidden Backbone of Growth
增長背后的隱形底盤
Digital Intelligence Is Not a Tool but the Engine of Sustainable Growth
數(shù)智化不是工具，是持續(xù)增長的引擎
Behind the doubling in scale, the pressure all falls on the back end.
規(guī)模翻番的背后，壓力全在后臺。
With thousands of stores, thousands of suppliers, over 6,500 SKUs, and hundreds of thousands of daily transactions, relying on manual reconciliation, manual accounting, and manual inventory tracking would have caused the system to collapse long ago. Qiahuo Store clearly understood that the lighter the wholesale supermarket model appears, the heavier the digital intelligence foundation must be.
幾千家門店、幾千個供應商、6500 多個 SKU、每天幾十萬筆交易，再靠人工對賬、人工核算、人工盯庫存，早就跑崩了。恰貨鋪子很清楚，批發(fā)超市的模式有多輕，后臺的數(shù)智化就必須有多重。
The old system could no longer handle the yearly doubling of data volume. It was slow, laggy, and incompatible. The faster the business grew, the more the system held it back. Finance, procurement, sales, and warehousing were all siloed. Data did not match, efficiency was low, and the larger the scale, the greater the risk.
原來的老系統(tǒng)已經(jīng)明顯扛不住每年翻倍的數(shù)據(jù)量，卡頓、延遲、對接不通，越是業(yè)務高速跑，系統(tǒng)越拖后腿。財務、采購、銷售、倉儲各說各話，數(shù)據(jù)對不上，效率上不來，規(guī)模越大風險越高。
Instead of waiting until the system could no longer cope, they proactively chose to migrate to a more stable digital intelligence foundation.
他們沒有等到撐不住再升級，而是直接選擇切換更穩(wěn)的數(shù)智底座。
Digital intelligence transformation is not simply about "going online" or "applying technology". It takes data as its core driving force and requires a comprehensive restructuring of corporate strategy, operations, organization, and value chain.
數(shù)智化轉(zhuǎn)型并非簡單的“線上化”或“技術(shù)應用”，而是以數(shù)據(jù)為核心驅(qū)動力，首先要對企業(yè)戰(zhàn)略、運營、組織和價值鏈全面重構(gòu)。
When selecting a platform, Qiahuo Store had very clear criteria.
在選型時，恰貨鋪子的考量非常明確。
Hu Wuling, Chief Financial Officer of Qiahuo Store, laid out three requirements:
"First, data security. Our system is massive, and financial data must never have any issues. Second, efficiency improvement. Accounting efficiency must be high enough. Third, open integration. The platform must connect all internal functions, including upstream SRM(Supplier Relationship Management), downstream store cash registers, bank-enterprise linkage, and the Golden Tax Phase IV system — everything must be linked into a single chain."
恰貨鋪子財務總監(jiān)胡武嶺提出了三個標準：
“第一是數(shù)據(jù)安全，我們體系龐大，財務數(shù)據(jù)絕對不能出問題；第二是效能提升，核算效率必須夠高；第三是開放集成，要能連通企業(yè)內(nèi)部所有板塊，包括上游 SRM、下游門店收銀、銀企聯(lián)、金稅四期，全部打通成一條鏈?！?/p>
Hu Wuling, Finance Director of Qiahuo Store
恰貨鋪子財務總監(jiān)胡武嶺
Based on the four key considerations of security, efficiency, integration, and stability, Qiahuo Store ultimately chose Yonyou BIP Premium Edition Private Cloud as its digital intelligence backbone, officially entering a new era of moving from scale expansion to value creation.
正是基于安全、效能、集成、穩(wěn)定這四重關(guān)鍵考量，恰貨鋪子最終選定用友 BIP 超級版專屬云作為數(shù)智化支撐，正式進入從規(guī)模擴張邁向價值再造的新紀元。
"A private cloud solution is customized, which ensures we can complete this transformation reliably. This project had to succeed — failure was not an option — and it had to go live quickly." Hu Wuling emphasized again, highlighting the urgency and importance of the project.
“專屬云是定制式的，能確保我們穩(wěn)健完成這件事。我們這個項目，只能成功、不能失敗，而且必須快速上線?！焙鋷X再次強調(diào)項目的急迫性與重要性。
The project timeline was tight and pressure was high. From launch in May to go-live in July — just one and a half months — the entire system was migrated from the old system to a cloud-native architecture. Following that, expense management and SRM were connected one after another. A digital intelligence system capable of supporting large-scale retail operations was built rapidly.
項目啟動時間緊、壓力大，從 5 月啟動到 7 月正式上線，短短一個半月，完成從舊系統(tǒng)到云原生架構(gòu)的全面切換，緊接著把費控、SRM 陸續(xù)拉通，硬生生把一套支撐大規(guī)模零售的數(shù)智化體系，快速搭了起來。
For a fast-growing retail company, system stability directly determines whether the business can run smoothly.
對高速擴張的零售企業(yè)來說，系統(tǒng)穩(wěn)不穩(wěn)，直接決定業(yè)務能不能跑。
The old system used to lag during peak periods. Now, faced with massive order volumes, POS transaction data, and inventory documents, data transmission is stable and responsive. The system can handle high concurrency while flexibly connecting to front-end cash registers, warehousing, bank-enterprise integration, and Golden Tax Phase IV, keeping all systems in a single thread. With data in order and processes unobstructed, the business can push forward with confidence.
原來系統(tǒng)一到高峰期就卡頓，現(xiàn)在面對天量的訂單、POS 流水、庫存單據(jù)，傳輸穩(wěn)定、響應順暢，既能扛得住高并發(fā)，又能靈活對接前端收銀、倉儲、銀企聯(lián)、金稅四期，把所有系統(tǒng)擰成一條線。數(shù)據(jù)不亂，流程不堵，業(yè)務才能放心往前沖。
Hu Wuling commented:
"Yonyou BIP Premium Edition ensures both the stability and flexibility of our data transmission during business operations."
胡武嶺這樣評價：
“用友 BIP 超級版在數(shù)據(jù)傳輸過程中，既保證了我們業(yè)務的穩(wěn)定性，又保證了可變通性?！?/p>
The True Value of Digital Intelligence
數(shù)智化真正的價值
Maximize Efficiency, Freeing Up People, and Improve Decision-Making
把效率拉滿，把人解放出來，把決策變準
Many companies adopt digital intelligence merely to appear more advanced.
很多企業(yè)做數(shù)智化，是為了看起來更先進。
For Qiahuo Store, the purpose of digital transformation is practical: to reduce costs, improve efficiency, and increase operational transparency. All of this is underpinned by the stability and flexibility delivered by Yonyou BIP Premium Edition—stable enough to secure the foundation, flexible enough to drive business.
恰貨鋪子做數(shù)智化，目的很實在：降成本、提效率、讓經(jīng)營更透明。支撐這一切的，正是用友 BIP 超級版帶來的又穩(wěn)又靈—— 穩(wěn)得住底盤，靈得動業(yè)務。
Marketing Settlement Bot
營銷結(jié)算機器人
With thousands of upstream suppliers delivering goods daily, reconciliation and settlement used to consume substantial manpower. Each invoice required repeated verification, which was time-consuming, labor-intensive, and prone to errors. Now, with RPA digital workers automatically collecting invoices, verifying them, matching purchase orders, receipts, and invoices, and posting entries, over 80% of procurement settlements require no human intervention. The settlement team has been streamlined from dozens of staff to just a few, achieving several-fold efficiency gains while simultaneously improving accuracy.
上游幾千家供應商每天送貨，過去對賬結(jié)算要耗掉大量人力，一張單子來回核對，費時費力還容易錯?，F(xiàn)在用RPA數(shù)字員工自動收票、查驗、三單匹配、自動入賬，八成以上的采購結(jié)算不用人管，結(jié)算團隊從幾十人精簡到寥寥數(shù)人，效率翻了幾倍，準確率反而更高。
Downstream, the sheer volume of store transactions once required manual verification and posting, leading to long cycles and high pressure. The system now automatically interfaces with bank statements, matches transactions to stores, and confirms revenue, freeing finance staff from being buried in paperwork and providing a clear, daily financial overview.
下游門店收款筆數(shù)海量，過去手工核對、手工入賬，周期長、壓力大。現(xiàn)在系統(tǒng)自動對接銀行流水，自動匹配門店、自動確認收入，財務不用再埋在單據(jù)里，每天的賬清清楚楚。
Expense management has also been transformed. Reimbursements no longer involve attaching receipts, chasing approvals, or making advances; the entire process is online, with intelligent auditing automatically verifying authenticity and detecting duplicates, blocking non-compliant claims upfront. Private car usage is automatically tracked for mileage, and subsidies are calculated automatically, making life easier for employees while reducing corporate risk.
費用管控也跟著變了樣。報銷不再是貼票、跑簽、墊資，全流程線上化，智能稽核自動驗真查重，不合規(guī)票據(jù)直接攔在前面。私車公用自動定位算里程，補貼自動核算，員工省事，企業(yè)風險也小。
Where operations once relied on experience and intuition—deciding what sells well, identifying underperforming areas, or spotting problematic stores—answers could only be found in retrospective reports. Now, procurement, sales, inventory, and individual store profitability are visible in real time, with data traced to every transaction and each store, allowing immediate adjustments wherever issues arise.
過去經(jīng)營靠經(jīng)驗、靠感覺，什么好賣、哪里不暢、哪家店有問題，只能事后看報表?，F(xiàn)在采購、銷售、庫存、單店利潤全都實時可見，數(shù)據(jù)穿透到每一筆單子、每一家門店，哪里有問題立刻就能調(diào)整。
Operational Dashboard Drill-Down
經(jīng)營看板穿透
A stable system ensures accurate data; a flexible system enables fast decisions. Management no longer waits for monthly or quarterly reports. Operational insights are available in real time, and decisions are guided by data, not by guesswork or delayed reactions.
系統(tǒng)夠穩(wěn)，數(shù)據(jù)才準；系統(tǒng)夠靈，決策才快。管理層不用再等月報、季報，經(jīng)營狀況隨時看，決策跟著數(shù)據(jù)走，不再拍腦袋，不再慢半拍。
As a result, finance has been fully liberated from traditional bookkeeping, reconciliation, and accounting tasks. Qiahuo Store has redefined its finance team: 60% of staff have moved to frontline business roles, becoming embedded business partners who understand data, operations, and management, helping identify problems, improve efficiency, and drive performance. Finance is no longer a back-office function but a true partner in business growth.
這么一來，財務也從原來的記賬、核算、對賬里徹底解放。恰貨鋪子把財務團隊重新定位，六成人員走向業(yè)務一線，變成深入各板塊的業(yè)務BP，懂數(shù)據(jù)、懂業(yè)務、懂經(jīng)營，用財務視角幫業(yè)務找問題、提效率、沖業(yè)績。財務不再是后臺支撐，而是真正走到前面，成為業(yè)務增長的伙伴。
No matter how the business evolves—whether stores expand or product categories increase—Yonyou BIP Premium Edition consistently supports operations without rigidity or delay, adapting flexibly alongside business needs. This is the foundation of Qiahuo Store’s confidence to operate decisively, effectively, and at speed.
不管業(yè)務怎么變、門店怎么擴、品類怎么加，用友BIP 超級版都能穩(wěn)穩(wěn)托住，不僵化、不滯后，隨時跟著業(yè)務靈活調(diào)整。這就是恰貨鋪子敢跑、能跑、跑得快的底氣。
Looking Ahead
面向未來發(fā)展
Elevating Business Models, Embedding Digital Intelligence
模式向上突破，數(shù)智向下扎根
Looking back at Qiahuo Store’s consecutive years of exponential growth, the answer is remarkably clear.
回過頭看恰貨鋪子的連續(xù)翻倍增長，答案其實很清晰。
Externally, what stands out is the increasing number of stores and the expanding scale—manifestations of the competitive strength brought by its wholesale supermarket model. Internally, the support comes from smooth processes, high efficiency, accurate data, and stable governance—a demonstration of the operational excellence delivered by digital intelligence.
外面看到的是門店越來越多、規(guī)模越來越大，是批發(fā)超市模式帶來的強大競爭力。內(nèi)部支撐的是流程順、效率高、數(shù)據(jù)準、管控穩(wěn)，是數(shù)智化帶來的極致運營能力。
This innovative model has allowed the company to carve out a differentiated path amid fierce competition. Meanwhile, the implementation of digital intelligence has ensured high-quality growth even during rapid expansion.
For Qiahuo Store, this latest digital upgrade is not the end, but a new beginning.
對恰貨鋪子來說，這一輪數(shù)智化升級不是終點，而是新起點。
"In the future, we are committed to deeply embracing AI—from intelligent transportation and automated sorting across the supply chain to AI-assisted and unmanned checkout in stores. We will continue to refine our systems, making the supply chain more efficient, stores smarter, and operations more precise," says Hu Wuling, expressing boundless expectations for the company’s digital transformation.
“未來，我們一定要深度擁抱 AI，從供應鏈端的智能運輸、智能分揀，到門店端的 AI 收銀、無人收銀，我們會持續(xù)深耕，讓供應鏈更高效、門店更智能、運營更精細” 胡武嶺對恰貨鋪子智能化的升級充滿無限期待。
From a regional snack brand to a leading wholesale supermarket, from manual management to fully integrated digital intelligence, Qiahuo Store demonstrates through its own practice that a strong business model determines how fast a company can grow, while effective digital intelligence determines how far it can go.
從區(qū)域零食品牌到批發(fā)超市領(lǐng)跑者，從手工管理到全鏈路數(shù)智化。恰貨鋪子用自己的實踐證明：好模式可以決定企業(yè)能走多快，好的數(shù)智化決定了企業(yè)能走多遠。
Breaking through with future-oriented models and rooting digital intelligence deeply allows the company to grow fast without chaos and remain flexible while maintaining stability. This is the true explanation behind Qiahuo Store’s sustained multi-year exponential growth.
模式向上突破，數(shù)智向下扎根，快而不亂，穩(wěn)中有靈。這就是恰貨鋪子連續(xù)多年成倍增長的真正答案。
About Yonyou Global
關(guān)于用友海外
Yonyou’s globalization journey began in 2003 with the establishment of its Overseas Customer Business Division headquarters in Hong Kong. In 2023, Yonyou launched its Globalization 2.0 strategy, expanding from the Asia-Pacific region to global markets. Under the new strategy, Yonyou has developed 12 overseas subsidiaries, covering Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, North America, Europe, Japan, and the Middle East, and has set up an overseas data center in Singapore. To date, Yonyou has accumulated delivery experience in more than 40 countries and regions, serving over 1,600 large and mid-sized enterprise customers overseas. Among them, 60% are local overseas clients and 40% are Chinese enterprises expanding abroad, making Yonyou one of the most established Chinese enterprise software providers in terms of overseas business presence and team capabilities.
用友全球化業(yè)務始于2003年，在香港成立海外客戶事業(yè)部總部。2023年用友發(fā)布全球化2.0戰(zhàn)略，從亞太拓展到全球市場。在全球化新戰(zhàn)略下，用友發(fā)展至12個海外分支機構(gòu)，覆蓋香港、澳門、臺灣、新加坡、馬來西亞、泰國、印度尼西亞、越南、北美洲、歐洲、日本、中東市場，并在新加坡設(shè)有海外數(shù)據(jù)中心。目前，用友已經(jīng)在40多個國家及地區(qū)具備交付經(jīng)驗，已累計銷售和交付1600多家海外大型及中型企業(yè)客戶，其中海外本地客戶占60%，中企出海客戶占40%，是海外業(yè)務及團隊基礎(chǔ)最好的中國企業(yè)軟件廠商之一。
